So here are the things we do

Adam Dobay Livia Farkas Blog Detectives

Human-to-human online strategy

We've both been running websites since 1998, building blogs and online communities of tens of thousands of people. Trends come and go, but nothing remains as important in online communication than creating that genuine human-to-human connection.

We've worked with oodles of business owners small and large, from strategising their online voice, humanising sales funnels, turning disjointed comms into fluid narratives. So if you want to cut through the corporate LinkedIn and AI slop, make your site sound more like you, or have a TEDx talk to pull off in three weeks, call Team Cabbit to the rescue.

Let's start talking!

Livia Farkas, Pro Blogger

No-nonsense living for women with Livia

Digital Divas design award-winner Livia Farkas has built Hungary's largest independent women's lifestyle blog from the ground up. She's written 3,400 blog posts for urban:eve over eight years, for a community of over 100,000 women who she has advised on a variety of topics including fun ways to beat overwhelm, how to balance professional with cosy, and how to figure out what you want to do with your life and start living it. If you're one of the 13 million people who speak the world's second most difficult language:

Check out urban:eve here

Adam Dobay, Pop Culture Analyst

Get deep into pop culture
with Adam

Adam Dobay uses his background in film theory and his ten years of writing for film, TV & the web to write, speak and consult about storytelling from Japanese anime to Hollywood's mythologies, to get his audience understand their life through the stories they're drawn to.

Rabbit hole? I want in!

Livia has worked with

Adam has worked with

    Laura Fuentes - CEO, Momables

testimonial-laura Working closely together with Adam like we did, there was a lot of detailed guidance in the process and I really liked that. I especially liked how he was able to put himself in my reader's shoes rather quickly and could read my e-mails from their perspective. Adam's help resulted in a series of emails that built up my sales funnels. The initial launch alone generated $8,000 - not bad from a single series of email blasts! I would recommend working with Adam - he will guide you in your journey to create copy that sells, converts, and is relevant to your readers.

    Soness Stevens - TEDx head speaker coach, Your Speaking Journey

testimonial-sonessFor my 2-day live training seminar, Great First Impressions, my Japanese partner company was in control of the networking and the mailing list, and all I could do on my end was to make a single, 5-minute promo video for the sales page. So I teamed up with Adam who worked his copywriting magic on the draft I gave him and we created a video that takes the viewer through the entire customer journey in 5 minutes. As a result, the $12,000 training SOLD OUT on the first launch - a month before the event!
Since then, I've had Adam work together with me on multiple TEDx talks and sales pages for my online courses. By now if I reach out to him with a new project we can just hit the ground running immediately. That's what's great about when you're working with someone in the long-term.
Adam goes beyond copywriting to dig in and figure out what your strategy is, what your business purpose is and who you're trying to reach and connect with. You're not just sending him away with your ideas and your words and then they're waiting for some troll to come out of a cave with a magic pot of gold, but you're part of the process with him.

    Kristen Throop Boucher - health & wellness coach, Mix Wellness

testimonial-kristen It was the very first time I've ever hired anyone to work on copy assistance, so it was like not really knowing what I'm getting into orwhat to expect. But then I handed Adam my draft and he transformed it and weaved it and talked it through, turning it into words that were more clear, more designed to create a call to action, and to create results. So if someone says to me now, "Hey I need a copywriter" -- Adam's your man, he's awesome. I know some people are scared of giving copy to someone to write. But with this co-writing process, it very much still had my voice, it was just polished. It was perfected. It was better. But it never lost me.

   Rachael Scott - massage therapist, RachaelScottBodywork.com

testimonial-rachaelI appreciate how you turned my sales page's overly verbose explanation into a fluid narrative that prospective clients can connect with. I love that new clients frequently compliment my website now -- not just the design but how the information is presented. Thanks, Adam, for your awesome writing.